{"id":14586,"date":"2017-11-02T22:46:54","date_gmt":"2017-11-03T05:46:54","guid":{"rendered":"http:\/\/reviewermag.com\/press\/?p=14586"},"modified":"2017-11-11T15:57:52","modified_gmt":"2017-11-11T22:57:52","slug":"14586","status":"publish","type":"post","link":"https:\/\/reviewermag.com\/press\/2017\/11\/02\/14586\/","title":{"rendered":"Local Print By Locals"},"content":{"rendered":"

\""Free"<\/a>
“Free” on the flier rack!<\/figcaption><\/figure>
\n[Printed Matter]<\/p>\n

<\/p>\n

When Fliers Ruled<\/h1>\n

<\/strong><\/h1>\n

by Reviewer Rob<\/strong><\/p>\n

So I was at Gelato Vero on India and Washington last night for a quick cup of scooped espresso and picked up a Soda Bar schedule for November. The “FREE” on its nominal folded cover is what caight my eye. Well of course it’s free, it’s on a flier rack. But it reminded me of a small 90’s zine or chapbook. Gelato Vero is one of those last standing places in town with a reliable flier rack that has room for newsprint magazines. Only a few years ago after handsets took over there were still flier and zine racks in almost every shop and bar. Not now. I was driving up Fifth Avenue yesterday afternoon after some business downtown and was about to turn right on the corner near where Off The Record used to be (they used to have the ALL TIME BEST ZINE AND ALT-PUB RACK EVER) and stopped at that Greek food place across from Buffalo Exchange. No more zine and flier racks in Flashbacks and Buffalo Exchamge anymore either. WTF? Fliers and zines still rule over digital media. When someone takes the time to design, make, print, and distribute a flier… you know there’s substance there that the average keyboard jockey clicking a mouse over a screen doesn’t have, or doesn’t want to put out. I mourn the loss of the flier and zine rack. I also salute those stalwart venues that still maintain them. You guys rule. We need to bring back the zine rack. Russian socio-political engineers would find fixing an election much more difficult, I bet, if local media was still dominated by locals.<\/p>\n

\"<\/a>
Soda Bar flier. Check out the music genre legend. The symbol for Indie music is a pair of black-rimmed glasses. lol<\/figcaption><\/figure>\n
\"Closeup<\/a>
Closeup of the Soda Bar schedule’s genre legend. Instructions for the music scene novice. Know your tunes!<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

[Printed Matter] When Fliers Ruled by Reviewer Rob So I was at Gelato Vero on India and Washington last night for a quick cup of scooped espresso and picked up a Soda Bar schedule for November. The “FREE” on its nominal folded cover is what caight my eye. Well of course it’s free, it’s on a flier rack. But it […]<\/p>\n","protected":false},"author":453,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[884,1035,613],"tags":[1489,1491,1490],"class_list":["post-14586","post","type-post","status-publish","format-standard","hentry","category-print","category-products","category-san-diego","tag-flier-racks","tag-local-media","tag-soda-bar"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":111,"url":"https:\/\/reviewermag.com\/press\/2006\/08\/13\/quote-of-the-day\/","url_meta":{"origin":14586,"position":0},"title":"Quote of the Day","author":"admin","date":"August 13, 2006","format":false,"excerpt":"\"Always drink upstream from the herd.\" -- Will Rogers [Found in COFFEE NEWS, vol. 1 #21, http:\/\/www.coffeenewssandiego.com, a free flier\/laundry-handout in the OB and Point Loma area.]","rel":"","context":"In "archive"","block_context":{"text":"archive","link":"https:\/\/reviewermag.com\/press\/category\/archive\/"},"img":{"alt_text":"Image hosted at PICTUB.com","src":"https:\/\/i0.wp.com\/www.pictub.com\/users\/2006\/03\/26\/reviewer\/albums\/rvur_32\/photos\/daily_plantetary_rotation.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":311,"url":"https:\/\/reviewermag.com\/press\/2007\/06\/09\/hollywood-burlesque-ad\/","url_meta":{"origin":14586,"position":1},"title":"Hollywood Burlesque ad","author":"admin","date":"June 9, 2007","format":false,"excerpt":"Come to Winston's in OB, 1921 Bacon Street, on July 5th at 10 PM to see the Hollywood Burlesque Show by Bobby Burlesque Presents as they tour through San Diego. Click the flier to go to their myspace at http:\/\/www.myspace.com\/burlesquetour.","rel":"","context":"In "archive"","block_context":{"text":"archive","link":"https:\/\/reviewermag.com\/press\/category\/archive\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8383,"url":"https:\/\/reviewermag.com\/press\/2013\/04\/01\/april-6-white-box-contemporary-charity-art-auction-flier-with-reviewer-tv-sponsor-listed\/","url_meta":{"origin":14586,"position":2},"title":"April 6 White Box Contemporary Charity Art Auction Flier with Reviewer.TV Sponsor Listed","author":"Reviewer Rob","date":"April 1, 2013","format":false,"excerpt":"Come And Party!TweetArt Event For A Good Cause Saturday, April 6, 2013, Alexander Salazar Fine Art Anniversary Art Auction to celebrate Alexander Salazar Fine Art - 3 year Anniversary It's All About the Kids Foundation - 9 year Anniversary 5pm - VIP Meet and Greet ...Need a ticket? --> Click\u2026","rel":"","context":"In "advertising"","block_context":{"text":"advertising","link":"https:\/\/reviewermag.com\/press\/category\/advertising\/"},"img":{"alt_text":"Charity Art Auction for April 6th, with REVIEWER.TV listed as a sponsor. Click for larger! :)","src":"https:\/\/i0.wp.com\/reviewermag.com\/press\/wp-content\/uploads\/2013\/04\/art-auction-new-P4P_Anniversary-Art-Auction-web-02B-final-1-324x1024.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11242,"url":"https:\/\/reviewermag.com\/press\/2015\/02\/21\/barrio-seed-bank\/","url_meta":{"origin":14586,"position":3},"title":"Barrio Seed Bank","author":"Reviewer Rob","date":"February 21, 2015","format":false,"excerpt":"[Barrio Logan Roots Factory]Non-GMO Seeds Coming To Barrio LoganIn conjunction with the BarrioArtCrawl, the School of Guerrilla Arts introduces the Barrio Seed Bank. Bread & Salt art gallery 1955 Julian Ave, San Diego, California 92113 The Barrio Seed Bank provides clean, non-genetically modified seed accessible and free of charge in\u2026","rel":"","context":"In "art"","block_context":{"text":"art","link":"https:\/\/reviewermag.com\/press\/category\/art\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10100,"url":"https:\/\/reviewermag.com\/press\/2014\/02\/25\/10100\/","url_meta":{"origin":14586,"position":4},"title":"COSMOSIS art show opening March 8 at VISUAL","author":"Reviewer Rob","date":"February 25, 2014","format":false,"excerpt":"[Press Release]COSMOSISMarch 8th \u2013 April 7th, 2014 Opening Reception & Fundraiser: Saturday, March 8th, 2014 at Visual Shop SD, 3776 30th Street, San Diego, CA 92104. Free and open to the public \/ Artists in attendance San Diego, CA - Visual invites you to a showcase of new work from\u2026","rel":"","context":"In "archive"","block_context":{"text":"archive","link":"https:\/\/reviewermag.com\/press\/category\/archive\/"},"img":{"alt_text":"Pancake_Comings-and-Goings","src":"https:\/\/i0.wp.com\/reviewermag.com\/press\/wp-content\/uploads\/2014\/02\/Pancake_Comings-and-Goings1.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9303,"url":"https:\/\/reviewermag.com\/press\/2014\/02\/18\/ad-hale-ukulele\/","url_meta":{"origin":14586,"position":5},"title":"[ad] Hale Ukulele","author":"Reviewer Rob","date":"February 18, 2014","format":false,"excerpt":"Hale Ukulele on Clairemont Drive Call Ric, at Hale Ukulele, to learn to play this awesome instrument! haleukulele.com Welcome to Hale Ukulele, San Diego's premier destination for all things ukulele. We have over 150 ukuleles in stock. If you're new to uke or seasoned player, we have something for you\u2026","rel":"","context":"In "advertising"","block_context":{"text":"advertising","link":"https:\/\/reviewermag.com\/press\/category\/advertising\/"},"img":{"alt_text":"hale-ukulele-ad-600px-wide","src":"https:\/\/i0.wp.com\/reviewermag.com\/press\/wp-content\/uploads\/2013\/09\/hale-ukulele-ad-600px-wide.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviewermag.com\/press\/wp-content\/uploads\/2013\/09\/hale-ukulele-ad-600px-wide.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/reviewermag.com\/press\/wp-content\/uploads\/2013\/09\/hale-ukulele-ad-600px-wide.jpg?resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/reviewermag.com\/press\/wp-json\/wp\/v2\/posts\/14586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviewermag.com\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviewermag.com\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviewermag.com\/press\/wp-json\/wp\/v2\/users\/453"}],"replies":[{"embeddable":true,"href":"https:\/\/reviewermag.com\/press\/wp-json\/wp\/v2\/comments?post=14586"}],"version-history":[{"count":7,"href":"https:\/\/reviewermag.com\/press\/wp-json\/wp\/v2\/posts\/14586\/revisions"}],"predecessor-version":[{"id":14597,"href":"https:\/\/reviewermag.com\/press\/wp-json\/wp\/v2\/posts\/14586\/revisions\/14597"}],"wp:attachment":[{"href":"https:\/\/reviewermag.com\/press\/wp-json\/wp\/v2\/media?parent=14586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviewermag.com\/press\/wp-json\/wp\/v2\/categories?post=14586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviewermag.com\/press\/wp-json\/wp\/v2\/tags?post=14586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}