Second Annual Cannabis Business Conference in San Francisco, February, 2015.
Second Annual Cannabis Business Conference in San Francisco, February, 2015.
[Press Release]

Second International Cannabis Business Conference

MEDIA ALERT announcing the
2nd ICBC conference in San Francisco:

Business leaders and legal experts to offer guidance for budding entrepreneurs in
advance of expected legalization in 2016

San Francisco, CA (February 9, 2015) – With three Pacific Coast states voting to
legalize cannabis for recreational consumption, and California expected to do so in 2016,
savvy businesspeople are already planning for the impending multi-billion dollar
cannabis industry.

Alex Rogers, CEO of Northwest Alternative Health and producer of the upcoming
International Cannabis Business Conference said the political and business landscape for
cannabis is growing rapidly, and the trend is likely to continue. “Colorado and
Washington are already generating millions of dollars in new revenue from marijuana,
and a new study by economic consulting firm ECONorthwest estimated that retail
cannabis sales in Oregon will generate approximately $38.5 million during the first fiscal
year, with revenue expected to increase.”

The event will feature well-known headliners including guidebook author and TV host
Rick Steves, Congressman Dana Rohrabacher, renowned advocate and TV commentator
Dr. Carl Hart, Ph.D., among other legal experts, investors, entrepreneurs and even
accountants. For a full list of speakers, please click here.

“Colorado and Washington State have already demonstrated the economic benefits of
legalizing cannabis and Oregon and Alaska will soon benefit from new jobs and new
revenue brought into the states’ coffers too,” said Rogers. “California, with its economic
power, will clearly be the worldwide leader in cannabis commerce if the state passes full
legalization in 2016.”

What: International Cannabis Business Conference
Why: Provide cutting edge cannabis industry insights and networking
When: February 15, 16 2015
Where: San Francisco’s Hyatt Regency Hotel, located at 5 Embarcadero Center
Who: Business leaders, investors, entrepreneurs and industry professionals
Tickets for the International Cannabis Business Conference are currently available
at an early bird rate of $499. For more information visit:

Bios of organizers:

Executive Producer Alex Rogers is a businessman and prominent cannabis law reform
activist in Ashland, Oregon. He is CEO of Ashland Alternative Health, and Northwest
Alternative Health, medical cannabis clinics that help register patients with the Oregon
Medical Marijuana Program.

Rogers first produced the Oregon Medical Marijuana Business Conference (OMMBC),
selling out venues in both Ashland and Eugene. Following the success of the OMMBC,
Rogers started organizing the first International Cannabis Business Conference (ICBC), a
unique event bringing in activists and entrepreneurs from across the globe. The first
ICBC was held at the Oregon Convention Center in Portland in September 0f 2014 while
the 2nd is scheduled for the Hyatt Regency in San Francisco, California, on February 15th
& 16th, 2015.

Program Coordinator Debby Goldsberry has 25 years as a leader in the medical and
adult use marijuana industry. She co-founded the Berkeley Patients Group (BPG) medical
cannabis collective in 1999, directing its growth over 11 years, with 70 employees and up
to 1,000 customer visits per day. She is a board member at California NORML, is a
former board member of the Marijuana Policy Project, and teaches procurement and
patient relations at Oaksterdam University. Ms. Goldsberry is currently the Ambassador
at Magnolia Wellness in Oakland, CA and at Bloom Well in Bend, OR, two model
medical cannabis dispensaries.

Content Director Anthony Johnson is the Director of New Approach Oregon, the
political action committee responsible for Measure 91, the successful 2014 ballot
measure that legalized and regulated marijuana in Oregon with just over 56% of the vote.
Anthony was the Chief Petitioner and co-author of Measure 91 and during the course of
the 2014 campaign, helped formulate campaign strategy, fundraised and served as the
campaign’s primary spokesperson. Anthony has extensive experience working in both
politics and business and he first co-authored and helped pass successful marijuana law
reform measures while a law student at the University of Missouri-Columbia School of
Law. He passed the Oregon Bar in 2005 and practiced criminal defense for two years
before transitioning to working full-time in the political realm.

For more info:
Alex Rogers at
Debby Goldsberry at
Anthony Johnson at
Phone: 888.920.6076

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